INTRODUCTION

J. LAURITZEN

Lauritzen was initially started as a timber merchant trade company in 1884. Through the years they’ve evolved and entered several industries and businesses. In 1951, they entered the tanker business, and in 1973 they entered the bulk carrier business. Since then, their bulking activities have evolved into Lauritzen Bulkers, J. Lauritzen’s largest business area. In 2011, Lauritzen Bulkers received the “Bulk ship operator of the year” award at the International Bulk Journals’ award ceremony.

Lauritzen Bulkers is made up of approximately 100 vessels, and 70 employees located all around the world. J. Lauritzen’s main headquarters are in Copenhagen, Denmark, and there are four more offices located in Singapore, Dubai, Hong Kong, and the United States.

Since 1884, J. Lauritzen has enabled global trade through intelligent seaborne solutions. For them to facilitate global trade in this high volume email environment, they need to be internally organized, and connected to the world with a powerful email solution like MARK5.

J Lauritzen Case Study

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THE IMPACT

5

Locations

1-2

Hours Saved Daily Per User

100+

VESSELS

70

MARK5 USERS

THE PROBLEM

Limited Email Capabilities | Overloaded Inboxes

Back in 2015, J. Lauritzen started to become frustrated with the limited capabilities of the traditional email services they were using. They noticed that the system was unable to support their fleet and that there was no further development of the system to make improvements. 

Before discovering MARK5 from Nordic IT, J. Lauritzen employees found themselves having to dig through and read far too many emails, and were ultimately wasting productive work time. The bulk tanker business is a high-volume email environment that requires constant communication and clear visibility, which traditional email services were unable to provide. The lack of categories, folders, and filters made it difficult to manage the thousands of emails they received every day.

J. LAURITZEN’S FAVORITE MARK5 FEATURES

Customer Support

The transfer from the legacy system to MARK5 was seamless, and Nordic IT provides continued support.

Smart Folders

An unlimited amount of Smart Folders can be created to customize personal and shared folders.

Filters

Emails could easily be sorted and organized based on the specific information an employee was seeking.

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