Top 5 remarkable examples of user experience evolution

Top 5 remarkable examples of user experience evolution

In an ever-changing world of the Internet and digital trends, user experience design has evolved tremendously over the past couple of decades. Therefore, we would like to take you on a visual journey from the beginning of the digital communication age in the 1990s to today’s visual masterpieces, that represent the effortless designs and user experiences we see in today’s digital communication platforms.Let us take a trip down memory lane, reminiscing on the early days of some of the greatest digital brands, and how their interfaces have evolved over time. From Amazon’s former 90s website to the extensive evolution of reMARK’s interface, here are five remarkable and captivating redesigns of digital products which we all know.

Amazon

Amazon is one of the classic success stories of a business that went from an online bookstore to a multi-industry giant selling almost everything and anything. Many might not remember how the Amazon online website interface use to look like and find it hard to believe that the before picture is how Amazons interface looked like in 1995.

In contrast to the 90’s illustration of Amazon’s website interface where the selection appears basic and limited, the redesigned website and interface is a much more attractive representation of the huge marketplace offering a wide range of products. If you think about it; is there anything you can not get at Amazon? Probably not.

Facebook

It is without a doubt that Facebook’s interface has come a long way and undergone a massive evolution since the site’s first user interface launched in 2004. Back then, the platform was called Thefacebook, and was primarily developed for the purpose of providing a social network platform initially only for college students at Harvard University. However, Facebook’s initial focus on college communities was pretty modest compared to the current number of users.

Fast forwarding to today, Facebook has dropped the “the” and undergone several redesigns over the past decade. The redesigned interface is a lot simpler and more intuitive. Since almost everyone knows what Facebook is and nearly a third of the world’s population use Facebook, explaining the benefits of joining Facebook is no longer necessary and visitors are not overloaded with too much information about the product on the sign-up page.

YouTube

YouTube has been around since 2005 and has now grown into the world’s second largest search engine. The before picture is a screenshot of one of the first YouTube interfaces. At this time the design was pretty simple with limited functionality and no real evidence of videos. The first video ever posted on YouTube was created by YouTube cofounder Jawed Karim called “Me at the zoo” – a 19-second clip of him in front of elephants at the San Diego Zoo.

Since the first YouTube interface, a key characteristic of YouTubes current page, is the dynamic and ever-changing interface that adjusts accordingly to the user’s search history, so every user is shown their own personalised landing page. In this era of personalisation, YouTube has thus taken its user experience to the next level by giving the user something extra without them asking for it and providing a personal individual experience.

Apple

Before the era of the iPhone, other major cell phone manufacturer dominated the portable phone market. Their top cell phone models were called “smartphones”. You could browse the internet or send an email together with a few other very specific features. Some of the phones had keyboards, so you easily could send a SMS or quickly type an email. This was considered smart at the time (before 2007) but today the “smart” in smartphones has gotten a whole new meaning – and it is only a little over 10 years ago.

When the iPhone appeared in 2007 its user interface and smooth design was highlighted as key selling points. What made the iPhone transformative, compared to earlier cell phones in the market at that time, was the shift in terms of the concept behind the entire iPhone project. With the first generation of iPhone, Apple did not just create a telephone with a touchscreen and some extra features, but rather a complete hand-held computer that could also browse the internet and make calls – giving a whole new dimension to user experience and a real game changer in the cell phone industry.

From MARK5 to reMARK

Last but not least, we have to mention reMARK. Perhaps, reMARK might not be just as famous as the previously mentioned brands and digital products on this list, nonetheless the redesign of the email system has reached quite a remarkable milestone in the history of product and user experience design in Nordic IT. The old MARK5 interface was efficient, however it was time to upgrade the interface in order to ensure the best possible product and keep up with current design trends.

The new reMARK system has the same core technology from MARK5, but with new features and a new, refreshed and more intuitive interface that gives the end user a better and more optimal utilisation of the email system. One of the main goals with the new interface was thus to make the system faster and easier for new users to quickly learn and adapt.

This nostalgic overview of some of the greatest and most recognised digital brands, illustrates the evolution of the digital businesses and their user interface designs throughout the last couple of decades. These tech giants all started small and their digital products were as good as they could possibly be at the time. Looking back at these outstanding examples of how the process of developing great user experience, we are reminded that success in many cases is related to something that constantly changes and evolves over time in order to stay relevant.

Impeccable user experience: A bottom-line investment

Are you maximizing your investment in user experience (UX) by getting nearly 100 times of returns back on your investment?

As more and more of our daily business activities and interactions are centered around digital products, it has never been more important to provide users with coherent and frictionless digital experiences that are aligned with their daily lives. Today’s users expect a lot from business tools, which in many cases mean that optimized user experience is not only a good idea, it is necessary for the sake of successful business practices. Fundamentally, good user experience simplifies complexity, by making the complex simple to use. This defines user experience as how users feel about every interaction they have with the product in the moment they are using it, and how well it serves its purpose. Which means that good user experience is more than just effective digital product design that boosts users and employees’ workflows. It is also good business.

The age of empowered customers
In today’s world of conducting business, users and customers more than ever, have the power to impact and influence businesses’ success. One could say that business products are no longer merely controlled by the business itself. Businesses are operating in an age where customers rule and thereby shaping business strategies. Today’s savvy users of digital products are selective and want products that are efficient and easy to use. Not only do users expect good user-friendly products, they demand high-value digital experiences and users do not care if developing these experiences requires difficult and complex problem-solving technics. Because of this, user experience design has become an important part of customer and user acquisitions, trust and retention. Needless to say, the recognition of user experience is becoming increasingly important in a digital world where competition is growing rapidly. If users do not get immediate value, they will most likely go somewhere else. Keep in mind that your competitors are only a click away!

In the age of empowered employees, successful companies do more than just solve users’ problems and issues. They create an entire experience around their products. By prioritizing your customers’ desires, you are flipping the paradigm, something they will come to appreciate as they see the value you provide. And this will, in the bigger picture, appear on your business’ bottom-line.

Good user experience equals good business
This is a good reason why you should consider the benefits that good user experience may have on your business. One could say that for some businesses, the business case for user experience is a matter of survival. Clever businesses look at their user experience design as a bottom-line investment. Research conducted by Forrester reveals that, on average, every dollar invested in user experience design can yield a return of up to 100 dollars. Additionally, by focusing on the users’ experiences, customers increase their willingness to pay by 14%, reduce their hesitancy to switch to other brands by 16%, and boost their tendency to recommend your product by 17%.
We can all agree that the core technology which lies behind enterprise applications is important. Nevertheless, how a software solution feels and works for the users is crucial. If users do not find it easy to use, adoption will most likely not be efficient and businesses might suffer.

However, it is important to remember that good user experience design is a long-term strategy. To fully maximize the investment put into user experience and for user experience to become an asset for your business, it is not just about meeting customer needs, but to meet them impeccably. This means that there has been an evolution and enhancement in the user experience discipline. More and more businesses have come to realize the significant impact on their bottom-line when products are humanised as a result of equally investing in function to ensure that the product does what it is supposed to, and form that secures an easy user experience which supports an efficient workflow.

User experience as a brand differentiator
Regardless of the industry, product or type of organisation, nearly every business with a digital presence, can benefit from the advantages of impeccable user experience. In the age of empowered customers, customers expect so much more and good user-centered design is one of the most valuable and strong brand differentiators and competitive advantages that a business can create for itself. By making user experience a core part of your business strategy, you can be the exception in the market and gain your customers trust, while at the same time seeing earnest returns on your investments– a win-win situation. So, have you considered lately to which extend your user experience design can affect your business’ bottom-line?

Account Manager for B2B software sales

Are you maximizing your investment in user experience (UX) by getting nearly 100 times of returns back on your investment?

As more and more of our daily business activities and interactions are centered around digital products, it has never been more important to provide users with coherent and frictionless digital experiences that are aligned with their daily lives. Today’s users expect a lot from business tools, which in many cases mean that optimized user experience is not only a good idea, it is necessary for the sake of successful business practices. Fundamentally, good user experience simplifies complexity, by making the complex simple to use. This defines user experience as how users feel about every interaction they have with the product in the moment they are using it, and how well it serves its purpose. Which means that good user experience is more than just effective digital product design that boosts users and employees’ workflows. It is also good business.

The age of empowered customers
In today’s world of conducting business, users and customers more than ever, have the power to impact and influence businesses’ success. One could say that business products are no longer merely controlled by the business itself. Businesses are operating in an age where customers rule and thereby shaping business strategies. Today’s savvy users of digital products are selective and want products that are efficient and easy to use. Not only do users expect good user-friendly products, they demand high-value digital experiences and users do not care if developing these experiences requires difficult and complex problem-solving technics. Because of this, user experience design has become an important part of customer and user acquisitions, trust and retention. Needless to say, the recognition of user experience is becoming increasingly important in a digital world where competition is growing rapidly. If users do not get immediate value, they will most likely go somewhere else. Keep in mind that your competitors are only a click away!

In the age of empowered employees, successful companies do more than just solve users’ problems and issues. They create an entire experience around their products. By prioritizing your customers’ desires, you are flipping the paradigm, something they will come to appreciate as they see the value you provide. And this will, in the bigger picture, appear on your business’ bottom-line.

Good user experience equals good business
This is a good reason why you should consider the benefits that good user experience may have on your business. One could say that for some businesses, the business case for user experience is a matter of survival. Clever businesses look at their user experience design as a bottom-line investment. Research conducted by Forrester reveals that, on average, every dollar invested in user experience design can yield a return of up to 100 dollars. Additionally, by focusing on the users’ experiences, customers increase their willingness to pay by 14%, reduce their hesitancy to switch to other brands by 16%, and boost their tendency to recommend your product by 17%.
We can all agree that the core technology which lies behind enterprise applications is important. Nevertheless, how a software solution feels and works for the users is crucial. If users do not find it easy to use, adoption will most likely not be efficient and businesses might suffer.

However, it is important to remember that good user experience design is a long-term strategy. To fully maximize the investment put into user experience and for user experience to become an asset for your business, it is not just about meeting customer needs, but to meet them impeccably. This means that there has been an evolution and enhancement in the user experience discipline. More and more businesses have come to realize the significant impact on their bottom-line when products are humanised as a result of equally investing in function to ensure that the product does what it is supposed to, and form that secures an easy user experience which supports an efficient workflow.

User experience as a brand differentiator
Regardless of the industry, product or type of organisation, nearly every business with a digital presence, can benefit from the advantages of impeccable user experience. In the age of empowered customers, customers expect so much more and good user-centered design is one of the most valuable and strong brand differentiators and competitive advantages that a business can create for itself. By making user experience a core part of your business strategy, you can be the exception in the market and gain your customers trust, while at the same time seeing earnest returns on your investments– a win-win situation. So, have you considered lately to which extend your user experience design can affect your business’ bottom-line?

Remark A new email system by Nordic IT

Drag to see before and after

We are pleased to introduce the new email system by Nordic IT: reMARK. reMARK is a remake of the MARK5 system, but we have upgraded the look and the navigation in the system. Drag the line to get a sneak peek and discover the changes from MARK5 to reMARK.

 

MARK5
reMARK
 
 

Try it out

 
  •  
 
 
 
 

Worried about all sorts of things?

This video will give you all the answers.

 
MARK5 changes to reMARK
 
 

First day back in the office

screenshot of meme

The summer is about to come to an end and so is the vacation. Some people dread the first day back at the office and some people can’t wait. But either way, we all go through the same steps in the transition from sipping G&T’s at the beach side to getting back in business.

It starts a couple of days before when you realize what is about to happen: The first day back at the office is in less than a week.

You might feel like you have to get the most out these last few vacation days

Or perhaps you can’t wait to get back

However, this is normal – Everyone goes through the same steps upon facing the first day back at the office

1. Initially you might feel some sort of nostalgia. Goodbye to all those summer days driftin’ away and oh those summer nights

2. Then you realize that over the summer you have become a bit of a zen-king. You gonna keep those intentions during the fall

3. Which is when The clothing crisis kicks in. How will you get out of your holiday outfit and into a suit?

4. You will get over it and when you come into the office it is time to share those holiday anecdotes

…and of course sharing the holiday photos

5. Until the inevitable happens – Facing that big pile of emails

Luckily, if you are a MARK5 user, MARK5 has taken care of a lot of sorting for you.

6. By the time you go for an afternoon coffee you realize: You got this!

7. So you muster the last super powers you’ve got and before you know it, you are done with the first day back at the office

That is it – You are back in business!

5 shipping classics to bring on your vacation

illustration of books

It is vacation season and time to relax away from work. But if you cannot put the shipping industry too much on hold on your vacation, we have gathered the 5 shipping classics you should pack in your suitcase.

 

1.

The Shipping Man – by Matthew McCleery

 
– BUY IT HERE –

The book evolves around the hedge fund manager Robert Fairchild, as he decides to buy a ship. With this he enters one of the most exclusive and high-stake businesses in the world. Follow Fairchild on his journey to become a Shipping Man.

For the reader with interest in capital formation for shipping. The book is part financial thriller and part ship finance text book – so you can be entertained while gaining knowledge. The perfect combination for your vacation.

2.

Battleship

– BUY IT HERE –

Battleship is a classic naval combat game for two players. Position your ships strategically and wait for your opponent to do the same. Each player take turns on targeting a coordinate. If your opponent target a coordinate on which a ship is placed, the ship has been skunked. The game ends once all a player’s ships have been sunk.

A classic and fun game both for kids and adults, suited to bring by the pool or at the beach. It even comes in travel size.

3.

Pirates of the Caribbean

– BUY IT HERE – 

This humoristic movie series captures a mysterious side of the sea. Join the young blacksmith William Turner (Orlando Bloom) as he teams up with the eccentric Captain Jack Sparrow (Johnny Depp) to save his love, Elizabeth Swann (Keira Knightley), who has been mistakenly captured by Sparrow’s former ally.

Perfect for the entire family to enjoy – and there are 4 movies in the series, great for the cozy vacation nights.

4.

Moby Dick – by Herman Melville

– BUY IT HERE –

Moby Dick is a true classic, and has been described as “the greatest book of the sea ever written”. The book tells the story of Ishmael who joins Captain Ahab’s crew on the hunt for the whale Moby Dick, who bit of the captain’s leg. Sail away with Ishmael on Captain Ahab’s hunt for revenge. Parts of the book is created with inspiration from Melville’s own experiences aboard whaling ships.

For the reader with passion for a true literary classic.

5.

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger – by Marc Levinson

– BUY IT HERE –

The Box is for the reader who are not into novels and fiction. This book is about the shipping container, which started as a simple box, but turned out to be a groundbreaking change for the future of the shipping and transportation industries.

For the pool-reader more into facts and history and who wants to learn more about one of the key elements in the shipping industry. Return from your vacation with facts about the shipping container to impress your colleagues.

Summer GIF: 5 things you can do when you are alone in the office

meme screen shot

Being alone at the office sound quite boring. But not anymore – here are 5 things you can only do while everyone else is on vacation.

 

It is summertime and vacation season is upon us. 

 
 
 

For some of you, this entails that you end up being the only one not on vacation – and you will be alone in the office…

 
 
 

But it’s not all bad. Now is your time to do what ever you want.
Let us provide you with 5 things 
to enjoy, when being the only one not spending you days in a swimmingpool somewhere. 

 
 
 

1.

Cancel Casual Friday – you have the office all to yourself, so why not make it a Casual Week? Use the opportunity to rock your best outfits at work. 

 
 
 

2.

Have you ever wondered what it would be like to sit at your colleagues desk? Now is your time to live out the dream, and pretend to be whom ever you’d like to be at the office. 

 
 
 

3.

Get things done! This one might seem a little boring. But when is a better time to get work done, than when no one is around to disturb you? And when you colleagues get back you will have time to watch pictures of that little local restaurant they visited in Italy. 

 
 
 

4.

Take control of the lounge furniture. Most companies have comfortable lounge furniture, but let’s face it – it would be pretty awkward to sit in them while all your colleagues are present. So now is your time to put them into use! 

 
 
 

5.

Listen to your favorite music. Being alone can get quite lonely – so create a little background noise with you favorite jam.

 
 
 

Now you are prepared for those long days alone in the office!
Have a great summer. 

 

New GDPR features in MARK5

illustration of lock

The General Data Protection Regulation (GDPR) is only a few months old. And already, most businesses have considered and determined how the new data security and personal data protection rules will affect them. Since MARK5 is a product many businesses use to handle personal data, we have recently focused on adding features to MARK5 that help customers comply with GDPR in a nice and easy way.
Here, we provide you with an overview of recently implemented enhancements in MARK5.

 

Report generation of user rights and permissions

According to GDPR, businesses must be able to provide both a procedure and documentation of how to handle private data as well as who has access. In MARK5, it has always been possible to view all actions through the log function in the admin tool. But, to make the information more useful as documentation, it is now possible to generate a report of users’ access rights and permissions – making it clear who has access as well as who has been handling what data. The report can be used as documentation of who handles data in the company.

Possibility to encrypt and decrypt emails

According to GDPR, personal data can only be send through email if the email is encrypted so only the rightful receiver can decrypt the information through a certificate. Many of our customers need to send personal data, therefore encryption and decryption of emails is now possible through MARK5. The administrator can add an option to encrypt emails when possible through the admin tool and it can be specified to only concern certain email adresses where encryption and decryption are relevant.

Edit and delete rights on personal and departmental email adresses

GDPR has introduced the right to get personal data deleted after a certain timeframe, also known as the right to be forgotten, which means that the data owner has a right to get their data removed from a controller or processor.
MARK5 has been modified to comply with the delete procedure, so the administrator can customise rights in a way that allows chosen users to delete emails from chosen mailboxes. This can be customised as needed in the specific context making it easier to get data owners’ private data deleted by controllers within the company.

Possibility to schedule emails to be auto-deleted

The right to get personal data deleted after a certain timeframe forces businesses to delete emails containing personal data after a period of time – A task that can be time-consuming if done manually. To minimise the customers time spend on this, it can now be handled automatically in MARK5. Emails containing certain predefined criteria can be scheduled to be deleted automatically after a defined period of time.

What does GDPR mean to your personal data? – a GIF story

illustration of email

GDPR has been a frequent term in your inbox – but that do not necessarily mean that you are aware of what is mean to your personal data. This is your guide to GDPR – told in GIFs.

 

During the past weeks you’ve probably received what feels like 1000 emails regarding GDPR… 

 
 
 

You might feel confused: Why do you even get these emails? And why are they important to you? 

 
 
 

Just keep calm – we’ll enlighten you.

 
 
 

You are swimming in emails because of GDPR: A new EU data policy that aims to protect citizens’ personal data.

 
 
 

In GDPR’s definition personal data refers to any form of information related to a person – name, pictures, email adresses, bank information, locations, social media posts, health information and IP-adresses. 

 
 
 

But what does that mean for you and your data? 

 
 
 

It means that you have to give your consent before companies can process your personal data.

 
 
 

So now, your role as a user has become more active as you have to give your acceptance before your data will be gathered. 

 
 
 

If you withdraw your consent, companies can no longer use your personal data. 

 
 
 

You also have the right to get your personal data deleted from a company’s database – and become a ghost. 

 
 
 

You are free to deny for your data to be used for data processing. If you do so, your data will be kept, but not processed. 

 
 
 

And if a data breach sadly has occurred, both you and the national data protection authority will be informed within 72 hours. 

 
 
 

You probably often receive newsletters and marketing materials in you inbox – by unsubscribing, you can get the use of your data stopped. 

 
 
 

We hope this has helped you understand your booming inbox and what GDPR means to your personal data. Data safety sure is sexy.

 
 

Breakbulk Europe 2018 – Snack track

feature image

It is yet again time for Breakbulk Europe, this year in Bremen.
Since we have participated in Breakbulk for the past few years, we know our way around the other exhibitors and their style.
That is why we have made you a Snack Track for Breakbulk Europe 2018. It is based in on what the stands have handed out in the past years. We can not promise that they will have the same snacks at Breakbulk 2018, but it is for sure worth stopping by to check out. Bon appetit!

The Snack Track Map
 
 
HALL 5, STAND 1349

Port of Rotterdam is your first stop on the Snack Track. They serve great coffee made by a barista in the early hours, and as the day passes and the mood gets festive, the coffee turns into large ice cold Gin & Tonics.

Hall 4, stand 408

When you are in the need for a quick snack before lunch, what is better than an icecream? At Magdenli Transport you get an icecream and a good laugh at the same time – we won’t spoil the surprise more than that.

Hall 5, stand 869

As lunch-time approaches, stop by Deugro for a homemade pizzaslice. They make different kinds of pizza so there is a slice for every taste. It makes out for a perfect light lunch.

Hall 5, stand 889

What better way to end the afternoon than with a sugary treat? At Nordic IT we serve cotton candy to go with our Las Vegas themed stand. If you are lucky, you might also go home with a prize.

 

SOME GOOD ADVICE

Bring extra business cards to the exhibition. These are not only good for business associates, but also work as coupons for snacks and competitions.
At Breakbulk you will find great competitions at different stands – so bring your best luck.